We all live in a global society thanks to technology and for us advertising folk it is a terrifying and exciting prospect. Terrifying because we can see how different ideas have played out on an international scale and exciting for exactly the same reason. Which is exactly why we all need to acknowledge our peer's work on this platform and produce work worthy of a share or a like. 

Let's face it, South Africa is facing some very tough times ahead. Business confidence is at an all-time-low, the Rand is taking a hammering, pensions have already been spent. Things aren't looking great for us at a business level. 

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